About a week ago, I lost out on a fair sized freelancing job because I undersold myself. I was talking to a prospective client on the phone and when the subject of my costs came up, I gave an approximate figure. There was a silence from the other end. This I’ve come to learn is the first rule of valuing yourself: Hold firm! Don’t fill the silence! But as the seconds ticked on, I felt the need to impress and show my efficiency so I uttered the fateful words “Of course, I may even be able to do the work in less time and therefore my price would be X.”
Stupidly, I’d gone lower when the client was in fact expecting a higher price! The client in this case was fortunately completely honest and told me the price he would usually look to pay. It’s perhaps no coincidence that I didn’t win that work. By undervaluing myself I probably didn’t install much confidence that I could do the job to a decent standard. Luckily for me, he has taken me on for another project.
Turning Work Down
On a similar note, I was recently offered two regular freelancing jobs. Both blog writing for two very different clients. I thought long and hard about them before turning them both down. Why? Because it would have been a fair amount of work, commitment and in one of the cases – research into a subject matter that I didn’t know about, for not very much pay. If it was a one off job, I probably would have done it, but I didn’t want to be tied into work that takes up a lot of time for when other projects hopefully start to come in.
It’s all about getting the balance right and this is yet another tricky element of the freelancing world; weighing up whether you can afford to take on the work or afford to turn it down. There’s a risk of not knowing what’s around the next corner, but I believe you’ve got to give yourself a certain value. You’ve got to place a value on yourself and your time.
A Life Lesson
Surely the principle of valuing yourself isn’t just a rule for freelancing, but life in general too? Whether you’re thinking about finding a new full-time job, or even when meeting a new friend, a new partner or buying a new house. The notion still applies even if we aren’t fully aware of it. How much do we want this? How much time and effort are we prepared to put in with it? What will you get from it in the long term? How much do you value yourself?
The Moral of The Story
There are several lessons and I’m still getting to grips with them:
- Know your self-worth. In terms of freelancing this means having a clear understanding in your head of your rate of pay. Whether it’s an hourly, daily or project rate.
- There is probably more to a project than meets the eye. A brief chat with a client on the phone will only convey so much. Once you get going with a task there is likely to be more work to do such as research, admin and meetings. You need to think about these extra tasks before committing yourself and a price to a client.
- Think about the long term and what you want. A regular freelancing gig may initially seem great, but if it’s not paying well it may later become a burden and a cross to bear.
What do you think? Freelancers do you agree with me? I’d be interested to hear your thoughts!